Pleasure Is Always On

Client: Magnum

To launch Magnum new ice creams Double Sunlover and Starchaser, we brought together one of TikTok’s biggest stars - JVKE - with the

actual largest star - the sun - to create an out-of-this-world summer anthem using the sun’s sounds from NASA data. The song, remixed from JVKE’s Billboard Hot 100 chart topper Golden Hour, was revealed to the world in a 360 integrated campaign at the Cannes Film Festival - 300+ global media and content creators, a global TikTok challenge and an integrated red carpet led to the song gaining over +100M listens and delivering a social-first, culture-defining Magnum moment.