Pandemic, Purpose and Planet

Agency: The Academy

The Academy worked relentlessly to develop and deliver a PR strategy that helped Morrisons navigate its way through the pandemic and took advantage of the supermarket’s unique foodmaking and shopkeeping capabilities to deliver new products and services that had big, positive impacts for customers, the most vulnerable in society and the health of the planet. The activity not only delivered on brand metrics and the bottom line, but set the operational standards for the entire market.