One More Page 3

Client: ERIKA LUST

Erika Lust has been producing sex positive, inclusive, cinematic porn since 2004. Her personal mission is to normalise sex, sexual pleasure and all body types and genders through porn, but most importantly, produce it for the female gaze. Adult entertainment made by women for women.

In its heyday, Page 3 was part of the fabric of British life, printed in a daily paper that regularly had 12 million readers, And it conformed to what, it was believed, men wanted to see when they turned the front page: a glamourous young woman with big, ‘perfectly shaped’ breasts. Times have changed. In 2015, as a result of the No More Page Three movement The Sun ceased publication of topless Page 3 shots, and in 2019 The Daily Star followed suit. Yet for women who have experienced breast cancer or undergone mastectomies, body image can be a difficult thing to overcome. Even in 2023, there are few images in public circulation or mainstream media of confident, empowered women who’ve undergone a double mastectomy. COW and ERIKALUST wanted to change that. We wanted to present a confident, happy woman that has undergone a double mastectomy, and then Erika lead a call for media to publish it, hence the One More Page 3 campaign. Danni Moore is a body positive influencer who had a double mastectomy following breast cancer treatment. She is the real star of the campaign. Her 'glamour images' were syndicated everywhere from BBC News, The Daily Star, Mashable and across social media.