OddBalls for Westminster Bridge

Client: The OddBalls Foundation

Testicular cancer is the most common type of cancer amongst men aged 15 – 49. In fact, 2,300 men are diagnosed each year – that’s six every day. And it’s on the rise. Diagnosed cases have more than doubled over the past three decades…

So, ahead of Testicular Cancer awareness month in April, we created an impactful campaign to get more men checking themselves, on behalf of the OddBalls Foundation charity. We challenged ourselves to deliver an important message, in an impactful way, on a shoestring production budget. To achieve our goal, we harnessed a naturally occurring phenomenon – we discovered that due to a design ‘flaw’ in the detailing of the cut outs on Westminster Bridge, phallic-shaped shadows appear along the pavement every single day! It was perfect! We utilised this to create a ‘ballsy’ campaign which got people talking and sharing our content across social. The outcome - we delivered the most impactful campaign in the charity’s history – delivering a 375% increase in visits to the self-check page.