Notes By The Nation

Client: Samsung UK&I

In partnership with Samsung, Ketchum UK created a 360-degree, fully integrated campaign to showcase the many ways we can tell stories. 'Notes By The Nation' used real life notes from people around the UK - reflective of personal moments, anecdotes, and messages - all written and powered by the creative capabilities of Samsung's Galaxy Tab S9 series.

The cross-channel campaign was activated through OOH, experiential, social, digital, and earned channels, in Samsung’s latest drive to push the boundaries of its audience-first customer marketing campaigns. From The Piccadilly Lights, to a one-of-a-kind immersive pop-up experience located at Waterloo Station, to a film on Amazon channels and a UK outdoor campaign, this campaign was an exhibition starring the nation.