Nessie or Nonsense

Client: The Loch Ness Centre

90 years ago, Aldie Mackay, manager of the Drumnadrochit Hotel, witnessed a “water beast” in Loch Ness. Her sighting sparked the birth of a

global legend. This former hotel is now the epicentre of the legend and the home of the Loch Ness Centre, a new visitor attraction dedicated to keeping the mystery of the monster alive. Following a £1.5m refurbishment in 2023, Continuum Attractions tasked Muckle Media to create a modern day ‘monster media frenzy’ to raise the profile of the newly refurbished tourist attraction and put the Loch Ness Centre on the world stage,