Nearly-Goneoffee Pie

Client: Ocado

With a brief focused around tackling food waste and engaging families, Ocado partnered with the legendary Beano, an institution historically known for food fights to tell the story on the importance of and how to tackle food waste in the form of The Food Waste Cook Book. Despite its often messy relationship with food, partnering with Beano allowed us to turn a once wasteful approach on its head, create engaging content, generate headlines and aligning Ocado’s core values with the evolving passions of its readers.