National Day of Reflection

Marie Curie roused the nation for the UK’s first National Day of Reflection. On 23 March 2021, broadcasters stopped to mark a minute’s silence and the topic of grief and bereavement was top of the agenda. Backed by Royalty, political leaders and celebrities this was the end of life charity’s most ambitious and successful far-reaching campaign ever with even Alexa and Google voice assistants involved. The campaign reached ¾ of all UK adults and positioned Marie Curie as the leading voice on giving the nation a minute to reflect and a moment to connect.