Agency: Brands2Life
Experian teamed up with RuPaul’s Drag Race UK’s reigning queen, The Vivienne, to banish the stigma around talking about money. Together, we encouraged people to get ‘Money Positive’ – by taking control of their finances and signing up to the new service, Experian Boost. The use of talent helped Experian lead an important and relevant conversation, which generated a five-minute, live Channel 5 News segment, a front-page lead with The i, Mail Online and Big Issue interviews, among 40+ other pieces of coverage. Experian confirms that the coverage, along with the campaign’s engaging social content, contributed to achieving Experian’s sign-up target.
