MHP Group

“In the Age of AI, Specialisation Wins”: Investing in Creativity, Strategy, and Deep Expertise

Overview: This year was transformative for MHP Group, marked by a major acquisition, key senior hires who helped us build new capabilities and new consultancy IP. In a tough environment, we delivered organic growth, and delivered record investment in our people. Commercial Performance: • 2023 fees: £35m (+4%) • 95% client retention • 8.62/10 client quality score (+4.6% YoY) • 50 new clients • 1% of revenues for pro-bono work People: • 76% employee retention (+2 points YoY) • 35% with flexible working arrangements • 88% received a pay rise; 36% promoted • Largest bonus pool distributed among 90% of eligible employees • Achieved 14% minority ethnic employees, setting new DEI targets Strategic Initiatives: 1. Audience Insights and Analytics: Using behavioural science 2. Multichannel Creative Storytelling: Major new Studio capabilities 3. Media, Influencer, and Industry Networks: Growing our own and connecting our clients Key Investments: • Acquired creative agency La Plage • Hired senior experts in Change, strategic communications, and EU health policy • Launched Trust Analytics for measuring trust and its impact • Developed bespoke AI tools for enhanced productivity • Delivered a record year for our journalism and politics awards, 30 to Watch People Investments: • £500 per head training budget • Continued hybrid working commitment • Increased wellbeing budget