Marmite x Lynx: the World's first Social Distancing Deodorant

Agency: W Communications

With Lynx and Marmite, we bought together two of the UK’s most iconic yet entirely unrelated FMCG stalwarts to create inventive matrimony during a turbulent summer that saw many such ceremonies were being postponed. Our preposterous NPD pairing sent media mad with over £420k worth of unexpected sales, 300k units flying off shelves, 450 pieces of product coverage and even made Ben Shepheard break Social Distancing guidelines live on Breakfast TV. What’s more, all of this was done for a sniff under £10k; creating a ‘water cooler conversation’ at a time when water coolers were out of bounds.