Making the Missing Unmissable

Client: Missing People

Every year more than 70,000 children and young people are reported missing. The first 72 hours after a disappearance are critical, and missing person posters are a crucial part of the search.

Yet, these posters haven’t changed in decades; despite advances in our understanding of people, behaviour and technology. We worked with ENGINE Creative and INFLUENCE AT WORK to transform these posters, incorporating behavioural insights and digital technology to bring them into the 21st Century. The result was a campaign that generated significant exposure for the charity Missing People, and will give thousands of families affected by disappearance new hope.