Making London's Balloon Museum Blow Up

Client: The Balloon Museum

This is the story of how we helped ‘blow up’ the Balloon Museum’s first London-based instalment to epic proportions. Launching on Boxing Day 2023, we coded our campaign to become a ‘TikTok trap’ with the aim of circumnavigating purse-pounding inflation and the dearth of media in London during the festive season. Through a shrewd mix of social-first storytelling, carefully considered visuals, and FOMO-formatted PR, we welcomed 150,000 members of the public alongside over 1,400+ journalists, content creators and influencers in the first four weeks alone.

The Balloon Museum’s EmotionAir edition became the most Google- searched city-based event for over five years and a must-visit global attraction that generated revenue of over £5 million. Not content with simply smashing commercial targets at every turn, we also overshadowed every other global iteration of the Balloon Museum by some distance – all the while spending countless hours having fun in THAT now infamous psychedelic ball pool.