Lost for Words

ROYAL LONDON X RANKIN

Agency: TALKER TAILOR TROUBLE MAKER

There is a reluctance to have the difficult conversations around death and this keeps us from preparing for the inevitable and safeguarding our family against funeral poverty. Royal London, the financial services mutual, partnered with renowned British portrait and fashion photographer Rankin to change the narrative and encourage conversation. 17 people with their own stories to tell, including 10 key celebrities, helped form Lost for Words, a Royal London exhibition in collaboration with Rankin designed to open up the conversation around death.