Client: Tideway
Tideway had completed construction of the London Super Sewer, which will intercept 95% of the untreated sewage that currently spills into the River Thames. In the face of a lot of bad press around the current pollution of the river, which was impacting the project’s reputation with industry stakeholders, Tideway wanted to celebrate the Super Sewer’s future role in revitalising the river’s ecology and wildlife, and their ongoing environmental legacy projects, with an activation that would ‘reconnect London with the River Thames’ – and take a ‘straight’ B2B story into the mainstream media in a bold and creative way.
