Client: ASICS
In 2024, exercise has become too serious - with exercise influencers demotivating average Brits with their obsession with physical change and performance. To challenge this, ASICS introduced The Little Reminders, the world’s youngest exercise influencer team. Children with a mission to remind adults of the joy of exercise, emphasising its mental benefits over appearance. Disrupting the world of adult exercise across social, widespread media coverage, and a historic first: the absence of an adult male figure on Men’s Health magazine’s cover. Driving a 1334% increase in ASICS reputation as a mental health champion and a 27% increase in public purchase intent.
