Lit in Colour

Client: Penguin Books UK

Fewer than 1% of young people in England study a book by a Black, Asian or minority ethnic author at GCSE which doesn’t represent the rich diversity of publishing or makeup of our society.

With ambitions to make the curriculum more inclusive, Lit in Colour is a partnership between Penguin and The Runnymede Trust. Making practical recommendations and highlighting the urgent need for change, the campaign sparked widespread media coverage and online conversation. More importantly, Lit in Colour has supported schools, donated books, convened key organisations/policymakers, and increased the number of students studying a book by a writer of colour.