Let's Talk About Sex

Client: Hims

Tackling taboo topics head-on, Words + Pixels launched Hims and swiftly established it as the UK's leading telehealth brand. "Let’s Talk About Sex" broke barriers, dominated media conversations, and positioned Hims as the authority in sexual wellness.

In the nascent telehealth market, this campaign focused on building trust and authority, quickly. Partnering with Alix Fox, a writer from Netflix’s Sex Education series, we shattered common misconceptions and media tropes around sex, reframing the discussion to emphasise health and wellness over performance. Our strategic media launch, coupled with a visually striking microsite, amplified the findings and generated unprecedented media coverage. Hims' share of voice skyrocketed, making it the leading voice in men’s sexual wellness. The campaign’s impact continues to drive coverage, significantly enhancing brand awareness, SEO traffic, and trust in the sector. By addressing difficult topics with authority and sensitivity, we turned Hims into the go-to brand for men’s sexual health, achieving unparalleled media presence and commercial success. Launched almost a year ago, our findings are still cited as a landmark study, continuing to drive headlines and deliver results for the business.