#LetGirlsPlay Biggest Ever Football Session 2024
MatchFit
Client: The FA
Since then, the campaign has proven to be perhaps the most impactful and important purpose-driven initiatives for girls’ grassroots sport this country has ever seen. The beauty of concept lay in its simplicity – Let. Girls. Play. For 2024, our strategy was simple, create spotlight moments to drive awareness and tell our story using the voices of who are passionate about driving change in their local communities. #LetGirlsPlay Biggest Ever Football Session is one of our spotlight moments that supports our equal access ambition, with a purpose of influencing change in schools across England. The #LetGirlsPlay Biggest Ever Football Session saw incredible integrated PR results this year. Topline highlights include: • 475,000 girls from 5,000 schools took part in BEFS (inc. 71% new schools signed up year on year) • 30+ pieces of coverage were achieved in total across all events • On owned social across the pre-, on the day and post-activity we achieved: 55 posts, 1.3m video views, 121k engagements and 2.135m impressions • Let Girls Play and Biggest Ever Football Session were both trending on X (Twitter) on 8th March 2024 • 35 supportive tweets from MPs and approximately 28 visits to sessions by MPs • Strong influencer results through working with Jodie Ounsley (Gladiator), Lia Lewis and more - 500k+ views in total