Just In Time: Financing a Just Transition to Net Zero

Client: Standard Chartered

Man Bites Dog’s accelerating net zero campaigns positioned Standard Chartered as a driving force in the race to net zero, creating a clear call to action for the Bank’s sustainable finance offering. Just in Time revealed, for the first time, that almost $95tn is needed for emerging markets to reach net zero in time to avoid a climate emergency. Companion campaign Zeronomics revealed that most business leaders believe their company will miss the Paris Agreement’s deadline, blocked by lack of transition finance. Combined campaign impact includes 1,000+ pieces of positive media coverage, 9 million video views and 100,000 content interactions.