Jennifer Lipman

Jennifer’s strategic leadership has significantly enhanced BSI’s external reputation in the UK and globally. By transforming BSI’s reactive PR function into a proactive and strategic communications team, she has established BSI as a thought leader on key societal issues across four divisions, eight sectors, and nine global markets.

Jennifer's approach involved elevating strategic themes, focusing on quality over quantity, and creating a global content calendar. She designed and delivered high-impact campaigns, such as “Lifting the Second Glass Ceiling” and “Society 5.0,” which have driven significant media engagement and positive sentiment. Her efforts have resulted in a 143% increase in marketing asset inclusion and an average impact score of 71.8. She also strengthened the PR team, providing upskilling opportunities, supporting team members post-maternity leave, and integrating a new brand proposition team. Jennifer’s leadership has boosted team morale and efficiency, leading to consistent positive feedback from stakeholders. Jennifer built strong relationships across BSI, ensuring seamless integration between PR, marketing, and public affairs. She established new systems and processes, including a PR request brief, quote library, and spokesperson register, to enhance collaboration and efficiency. Her proactive crisis management strategies have safeguarded BSI’s reputation, maintaining a high level of positive media coverage. Under her guidance, BSI’s media impact has grown by 12% year-on-year, with spokesperson coverage increasing by 11%. Jennifer has delivered all activities within budget, optimising agency partnerships and reducing external costs.