It's Coming Home

Client: Specsavers

It almost come home for England during Euro 2020.

And thanks to one clever, perfectly timed billboard (which was actually just a simple mocked up image posted on Twitter) it certainly came home for Specsavers. Far from being a one-hit wonder, this seemingly simple tweet was part of a sustained Euros reactive strategy, a creative use of media which extended beyond the realms of Twitter, across press & OOH bringing huge value to the Specsavers brand and joy to millions.