Information Commissioner's Office

Data protection is a pretty dry subject. Have you ever tried mentioning it at a party? But the truth is, data protection isn’t about technology, robots or spreadsheets – it’s about humans. And that is the secret to our comms success at the Information Commissioner’s Office. We make people care about it.

We cut through the noise to find the person at the heart of every story. We focus on what matters most to the public, achieving big results on a small budget – from a 167% increase in Google searches about TikTok and data to protecting more than 10,000 people from predatory marketing calls. From Eurovision to Alan Partridge, our work is unexpected and it works. Last year we welcomed 5 million web visitors from 229 countries and responded to over 26,200 comments across social. And every day, our press team deal with complex enquiries about real issues that affect real people. Last year we handled just over 1,000 media enquiries, contributed to 769 national news articles and sent out almost 5,500 press releases and social posts. And we do pretty much everything in-house, on a public sector budget, making data protection relevant, interesting and exciting. If that doesn’t deserve an award, what does?