If You're Into It, It's In The V&A

Client: the V&A

The V&A has over 2.27m objects in its collection. There’s something for everybody so “if you’re into it, it’s in the V&A”.

So we offered nine people the opportunity to advise the V&A about its collections – enhancing its understanding of modern culture. We reached 87% of the core audience and, of those exposed to the campaign, 76% said the activity made them think more positively about the V&A brand. Amongst non-V&A visitors, 40% said the activity made them think it was more relevant to them.