Agency: Golin
As the travel industry came to a pandemic-induced standstill, Collinson had a solution: airport testing. The problem? Few people knew Collinson, and even fewer people understood testing. We boldly embarked upon a global PR programme that secured industry support, drove public awareness, and changed Government perception of testing efficacy. The sky was no limit – our flight of international coverage didn’t just shift public and industry perception to favour travel testing, it secured a raft of seven-figure industry contracts for Collinson. And the best part, it convinced the UK Government to launch ‘Test to Release’ strategy allowing travel to resume.
