Get Fair About Farming

Client: Riverford Organic

Riverford’s Get Fair About Farming campaign stood up for oft forgotten farmers, lobbying for tangible change in the face of an issue which not only threatens the fabric of British farming, but directly affects every consumer that has ever shopped at a supermarket. It a business directly targeting supermarkets in the name of farmers around the country.

49% of British farmers expect to be out of business within the next 12 months. The cause? The behaviour of the ‘Big Six’ supermarkets and their suppliers – a lack of commitment, long payment terms and unnecessarily wasted produce – driving British farmers to the brink of extinction. Enough is enough – organic veg box company Riverford took action.