Four Lads #BlockNoiseWithSony

Agency: Hope&Glory

We needed to create awareness of Sony’s not-so-new WH-100XM4 headphones. Becoming the first brand to work with the “four lads in jeans” and Taking an agenda-driven approach, we decided to tackle “noise cancelling” in a different vein: helping young men deal with the “negative noise” they are subject to in social media. We delivered over 2 million impressions across social channels and over 140 articles in all. As a result traffic to the Sony WH-1000XM4 webpage rose 10% of the course of the week of this campaign