Fight or Flight

Fight or Flight is a privately owned boutique B2B comms agency launched on 28 April 2020. It's owned by Charlie Meredith-Hardy, David Woodward and Joe Walton who previously ran Weber Shandwick’s B2B and technology practice for four years before breaking away to start their own firm.

We believe the battle for attention is getting tougher and business and consumer brands compete in the same crowded space. 

Our mission is to create B2B brands that are strong enough to rival the biggest ideas and stories. We combine earned, owned and social strategies to make headlines and win the attention war.