Fast Tech is the new Fast Fashion
SHOOK
Client: Material Focus
In 2022-23, Brits bought over half a billion of these small, cheap electricals - 16 every second. 90% are ALREADY in landfill because they’re seen as disposable. We’ve had fast food, we’ve had fast fashion, we showed the next baddie on the scene was FastTech. We’re throwing away precious materials like ‘actual gold’ that are lost forever. Material Focus highlighted this terrifying trend - the latest major environmental issue. We drove action, not just awareness, with 172,000 visits to our postcode locator in October alone, to find where to responsibly recycle. We’re fast on the way to nationwide behaviour change driven by PR.