FAST Heroes

Client: Boehringer Ingelheim and the World Stroke Organization

Despite the fact that one in four people will suffer a stroke in their lifetime, research shows it is a subject that ‘nobody wants to talk about’. Enter FAST Heroes, an ambitious collaboration that aims to save and preserve lives that are impacted by stroke.

The campaign leverages children’s enthusiasm for learning and sharing, using them to teach their families about the signs of the stroke and the importance of calling an ambulance. To date, over 200,000 children have participated around the world, with impressive outcome data and numerous stories emerging of lives being saved directly because of the campaign.