Fanclub PR
That’s what we tell people if they ask what we hope to achieve with this agency. You may disagree with us (in which case we may have already lost your vote as a judge, but hear us out), but the idea that we should celebrate the richest people in this world is misplaced. In fact, role modelling based on wealth causes more damage than good. As a business leader, making decisions based on getting rich often means taking a path that hurts others; poor working conditions, short-term profiteering, wealth protectionism. We set out to create a PR agency that creates change. And while doing so, sets the highest industry standard for a great PR agency.