Fabric of the Community

Agency: W Communications and Brothers & Sisters

A community club created from tragedy was in danger of losing connection with the wider community after lack of funding and infrastructure threatened its future. With no budget we created and launched an emblematic football kit worn by 72 influential people (spanning from Tom Cruise to Harry Kane) to signify the tragic lives lost, galvanising the public and top media titles. Our costless campaign raised over £30k in 48 hours, sold out and most importantly of all, guaranteed an amateur club could continue to bring hope and optimism to a group of people whose lives had been so catastrophically affected.