Client: Kia
With sales of new petrol and diesel cars to be banned from 2030, the future of automotive is electric. This was the background to the brief from car manufacturer Kia, which wanted a mainstream media splash for its new electric family car, the EV9, targeting female decision makers. Our idea was to drive excitement for an ‘electric future’ by channelling a million volts through car lover Jodie Kidd in a death-defying stunt. Our campaign led to the EV9 being the ‘most covered car’ in 2023 and contributed to Kia UK achieving its highest share of voice score.
