EASYJET TACKLES THE COVID-19 CRISIS

Agency: Taylor Herring

The Covid-19 pandemic caused unprecedented disruption to the travel industry. This entry details a 12-month PR programme to keep easyJet front of mind during this period of uncharted territory. The year of campaigning saw the airline tackle Covid anxiety, charity fundraising, home-schooling support and female pilot recruitment - all with the aim of keeping easyJet relevant and visible within an increasingly bleak media landscape.