Agency: Kindred
Pension scams can ruin lives. Kindred ran the ScamSmart PR campaign for the FCA, to raise awareness of the risk of pension scams.
Don’t Transfer Deadline Day was an innovative way to reach the audience with a salient message – if someone contacts you out of the blue and asks you to transfer your pension against a deadline, it’s probably a scam.
Kindred generated 362 pieces of coverage reaching in excess of 100 million, leading to a significant uplift in ScamSmart searches. Post-campaign tracking demonstrated higher levels of confidence spotting scams and more people knowing what to do to protect themselves.
