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Hope&Glory and Broadcast Revolution
Client: Bumble
In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s call to action, with over 70% of online pieces including click-throughs to the campaign pages on Bumble.com. In March 2022, the U.K. government announced that it would make cyberflashing a criminal offence under the proposed Online Safety Bill.