#digitalflashingisflashing

Client: Bumble

Our campaign to position Bumble as the safest dating app for women led us to campaign on behalf of women online everywhere: calling for cyberflashing to be treated in the same way as flashing IRL.

In all, the campaign delivered over 484 pieces of coverage. As importantly, 100% of pieces featured key messaging highlighting Bumble’s call to action, with over 70% of online pieces including click-throughs to the campaign pages on Bumble.com. In March 2022, the U.K. government announced that it would make cyberflashing a criminal offence under the proposed Online Safety Bill.