Delivering sponsorship stardom via pizza, parody and riding pillion

Client: Papa John's

For Papa John’s, W Communications created a viral moment for one of its sports sponsorships at a Wembley final. Through a shrewd combination of fan first insight, strategic satire and comically creative celebrity casting, the moment trended on social media and commanded the red tops hard-to-please back pages. 

 

Described by BBC Sport as being ‘bigger than the Superbowl half time show’, our highly cost-effective campaign made a lot of people ‘Chuckle’ for all the right reasons.”