Client: Pukka
We created a Christmas hit for Pukka while raising money for charity. Pukka’s on a mission to communicate its key message of full-on flavour. And what could be more full-on than Christmas…? Joining forces with festive hit record-breakers LadBaby & LadBaby mum to launch everyone’s dream – a Christmas Dinner Pie. This full-on partnership called for a combo of hilarious social content and hard-working media relations to disrupt the busy festive season. The results? Campaign reach of 381m OTS, a rise in unaided brand awareness of 3%, exceeded sales target and raised money for charity.
