Car-tortion

Client: DLG Group and Churchill

We were asked to create a standout moment for Churchill Motor Insurance that engages with customers and potential customers, drives brand fame and increases Share of Voice for the Churchill brand in front end news, lifestyle media and verticals.

Based on FH’s Churchill account lead’s own personal experience of struggling to get in and out of her car at her local train station car park, we got to thinking, perhaps this was more of a common problem and an emerging driving dilemma. So, we asked ourselves… Have cars got bigger? Have car parking spaces got smaller? Or has our account lead just parked badly?!