British Airways

Covid-19 has devastated the aviation industry and plunged British Airways into the worst crisis in its history. Trying to tell (and sell) our story has at times felt like an impossible task, amid financial turmoil, internal restructuring, staff and union unrest, political criticism and customer confusion and anger. But despite these challenges, as well as the impact of furloughing, redundancies and strict budgetary constraints, our external communications team (without any PR agency support) has within a year transformed a deeply negative media narrative about the company into an amazingly positive one. Just in time for the reopening of international travel.