Boots UK

Since 2020, and under the leadership of a new Communications Director, Boots has been evolving its PR and Communications approach, shifting from largely reactive, press office centred activity, to a multi-discipline PR operation, combining a best-in-class media relations and press office with a new multi-channel publishing and content approach. The result is a modern, results driven PR team with diversity of thought and skills, sitting at the heart of Boots business transformation and contributing directly to improved business results, reputation and sales.