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Against a backdrop of Covid - and with only 1 year of profits in the bank - we felt the fear. But instead of cutting costs, taking any old work and simply focusing on bolstering the bank balance, we Instead leant into our values, doubled down on supporting our team, and evaluated our offer in line with our purpose. Our ESGP offering instantly took-off, resulting in a 65% fee growth and 71% profit growth. We leant into our values, and are living proof that our industry can support People and Planet and also deliver Profit. And that’s the greatest reward of all.