Battery Breakdown

E-bikes and e-scooters fires are a growing threat to lives across many parts of the country with The London Fire Brigade (LFB) describing lithium-ion battery fires as the capital’s fastest emerging and growing fire risk. With this in mind, our success definition was simple and clear. To become the leading voice for solutions in the space of e-bike and e-scooter safety. We sought to achieve this by securing significant national UK media coverage, highlighting the key recommendations and messages from our seminal technical report we were launching. Our media work also sought to increase pressure on the UK government to act over dangerous e-bike batteries flooding the market and to engage reputable manufacturers.

Stakeholders proactively contacted the charity following the wide scale media launch of our report looking to actively engage with us on the matter including reputable manufacturers which has since resulted in ongoing collaborative work to strengthen e-bike battery safety and consumer awareness. The UK government has committed to bring in an industry standard for e-bike conversion kits – one of our campaign’s core policy asks. Wish.com has also banned the sale of e-bike chargers and conversion kits on its platform. We have also seen the enormous impact this campaign is having on our own reputation and brand with the public. We are now the “go-to” organisation for media and others seeking advice and comment on developments in e-bike and e-scooter safety.