Agency: Burson Cohn & Wolfe
The Baby Dove Nest proved there’s no right or wrong way to be a parent, celebrating every journey and experience. The 16 influencers shared honest experiences of new parenthood from multiple perspectives –a transgender dad who gave birth, a mum living with a disability, a single-mum with a child living with multiple disabilities, same-sex parents, a mum from the Muslim faith, and guardians – to help other parents confidently navigate early years of parenting. The social-led campaign integrated with earned media, built brand love and impacted product sales – securing 35,000+ swipe-ups to product, culminating in a 57.5% uplift in product sales.
