Anchor, housing and care provider

The social care sector faces ever-deepening strain and the nation is increasingly fearful of what their later life would look like. Needing to reassure the nation while empowering residents/colleagues, Anchor’s integrated strategy aligned with business-critical objectives.

We achieved 587 media hits (OTS: 572,134,784) and a 9.9% increase in brand awareness in a challenging landscape. By leading with the needs/concerns of target audiences and mapping these onto Anchor’s business objectives, we achieved cut-through that genuinely adds value to identified audiences, while authentically building brand trust. We empowered audiences while educating changemakers about the issues facing our ageing population, leading to action.