Aduro Communications

Incorporated in 2012, Aduro’s first 10 years were all about quietly and consistently delivering client successes that changed attitudes and behaviours.

So, with our second decade beginning in 2023, we knew it was time to show up as a much more mature player within the UK PR industry… and the moment to stand firmly and proudly in our mainstream power. These last 12 months were our most transformative since launch, grabbing the anniversary opportunity with a full-scale rebrand and repositioning. We overhauled our perception and affirmed our place as an agency that may be smaller than the big London consumer shops, at 20 people, but was still 100% confident to pitch for the same business… and win! Achieving “brilliant creative” and “excellent delivery” has never been a compromise for us – we’ve proven you can achieve both – and we summed this up with a new “Reliably Brilliant” tagline. Our numbers prove just how successful this new strategic approach was: - Turnover: £1.9m / Profit: £380k - Profit: 20% - Revenue: 28% growth vs 18% target - Turnover: 13% growth vs 10% target - Staff Retention: 92% - 9/10 Employee Satisfaction Score - Client Retention: 100%