Lucy Hart

Lucy is executive director of strategy and insight at Good Relations VCCP specialising in Earned media which includes PR, social and influencer marketing. Over the last 18 years she has devised communications strategies in the UK and globally for everything from baby milk to bottles of beer, energy companies to energy drinks. Recent clients include LEGO, Just Eat, Krispy Kreme, the rail industry and many more. Lucy is fascinated by human behaviour and insight gathering and is currently investigating bias in big data analytics and building brand communities.